Imagine an up-to-date, centralised database of all your leads, prospects and customers, accessable by all sales and marketing personnel. This database can not only store vital customer contact information, but also allows you to develop a deeper understanding of your client base by building more in depth information base. Also, non-IT people can quickly and easily drill down and filter on any number of search criteria: age, sex, region, product interest, personal interests, purchase history, business type, position, or any combination of these. A CRM allows all of this.
Then, having segmented your customers, your team can use the standard email marketing features to mass communicate with the right people via pre-made, corporate, personalised HTML email templates. For example, you want to advertise a new marketing event highlighting a new product suited to men between the ages of 30 and 40, in the London area who are interested in sports... no problem, with a few clicks your marketing staff can filter out all potentially interested candidates, create their email list, and blast a personalised email to these people giving the right information to the right people.
The focus in email marketing has turned away from list building and toward relationship building. CRM combined with strategic email marketing can greatly increase your sales and marketing efficiency and in these tough economic times that's exactly what businesses need.
Then, having segmented your customers, your team can use the standard email marketing features to mass communicate with the right people via pre-made, corporate, personalised HTML email templates. For example, you want to advertise a new marketing event highlighting a new product suited to men between the ages of 30 and 40, in the London area who are interested in sports... no problem, with a few clicks your marketing staff can filter out all potentially interested candidates, create their email list, and blast a personalised email to these people giving the right information to the right people.
The focus in email marketing has turned away from list building and toward relationship building. CRM combined with strategic email marketing can greatly increase your sales and marketing efficiency and in these tough economic times that's exactly what businesses need.