Enterprise Wide Control of Content Management - Using Your Web Site
Problem/Challenge
The Web has become an excellent tool for communicating to a broad audience but many firms are challenged by having no web expertise in-house. The challenge comes into play in relation to the useability of the the site, if the content is not useful or up-to-date, then the site will not be used for anything more than one uses a printed brochure.
Solution
Produce a web site that is consistent with the corporate branding applied in other media, in terms of look and feel. Allocate departmental responsibilities in terms of updating content and enhancing useability. Departmental representatives require no HTML expertise and will be comfortable with their responsibilities after only one training session. If they can use Word they can now keep the information they are responsible for up-to-date on a corporate web site.
Results
Communication is enhanced significantly when you do away with the bottleneck of having one person responsible for all of the content on your site. Your extranet and intranet sites become the most convenient way to publish information that fulfills the demand for information from your customer base, your staff and your suppliers. Quarterback CRM represents a product that is being demonstrated as you read this text... if you would like to see how easy it is to produce, give us a call!