What are some of the non-tangible benefits and advantages of implementing a CRM?

What are some of the non-tangible benefits and advantages of implementing a CRM?

23-08-2014 02:37:31 Wg Miron Matecki

SALES

+ Insight into total and weighted Sales Pipelines for domestic/international teams
+ Insight into Lead / Customer demographics
+ Insight into Sales Team activities
+ Ability to store Sales related documentation in central location
+ Centralised data for nationwide Sales teams, collaboration between nationwide team members
+ Centralised communications, Ability to recall key client communications
+ Ease of data retrieval for Sales people, Ability to look in to project status
+ Provide visibility into Production Pipelines
+ Wide variety of real time Sales reports allowing management to make informed decisions based on accurate information
+ Increase in efficiency of Sales teams
+ Decrease in sales costs due to increased ability to track sales activities

MARKETING

+ Ability to accept leads directly through your website to CRM
+ Ability to segment leads / customers based on flexible criteria
+ Ability to automatically assign leads to correct Sales personnel in order to reduce sales admin and sales closure rate
+ Ability to communicate quickly with segmented leads/clients
+ Ability to log marketing campaigns, break down and schedule marketing campaign activities
+ Ability to assign leads and sales to marketing campaigns to help in calculating ROI of the campaign

SUPPORT

+ Ability to capture customer support complaints in a central location and through the company website
+ Reduction in Support admin time
+ Reduction in support ticket resolution time
+ Build up of company knowledgebase
+ Freeing up of technical staff time for more technical issues
+ Better reporting on Support statistics
+ Happier customers

Miron Matecki

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