Marketing Managers can use the CRM to add marketing campaigns such as magazine advertisements, TV commercials, search engine marketing, Pay per Click (PPC) campaigns etc. Details such as budgets and activities are recorded against campaigns. Leads gained from the marketing campaigns can be logged in the CRM, giving an instant, real time view into campaign success and segmentation/demographics of potential customers. Once Leads are passed to the Sales team(s) and qualified to sales ‘opportunities’ then the CRM can help you assess the number of qualified and closed sales per campaign, giving you a clear indication on ROI.
