A CRM can be a tremendous tool for sales managers. It can be used to train new sales people on your sales process as the tool will reflect the process very closely. By implementing communication templates and standards you can increase employee efficiency and make employees more productive, saving time at key process steps. Managers can gain insight into sales projects and track status, forecasts, activities etc without having to ask the employees to submit reports. Managers are also able to have a ‘window’ into the complete sales process/status using dashboard features and reports which show information in real time.